All you need to know about .REALTOR
REALTOR® is a federally registered collective membership mark that identifies real estate professionals who are members of NAR and subscribe to its strict Code of Ethics. Only members of the National Association of REALTORS® (NAR) including International REALTOR® Members (IRMs), The Canadian Real Estate Association (CREA), and related entities will be allowed to use .REALTOR domain names. A .REALTOR domain name will identify and distinguish domains operated by REALTORS® from others operated by nonmember real estate professionals, and establish .REALTOR domain names as a trusted source.
The top-level domain .REALTOR will also deliver branding and marketing value to REALTOR® members and affiliates. Details can be found under our Benefits section.
REALTORS® and consumers will benefit in the following ways:
- Since every domain ends in .REALTOR, indicating REALTOR® status, members can focus on selecting the best domain name and market themselves and their business.
- .REALTOR offers a clean slate of domain names to choose from, whereas most desirable domains are already taken in .com.
- Bring order and consistency to the currently disorganized real estate space on the Internet. Anyone can create a .com site, but only REALTORS® can use a .REALTOR domain.
- The first domain is FREE for the first year for the first 500,000 NAR members and the first 10,000 CREA members.
- Directly connects members to the $5 billion internationally recognized REALTOR® brand, delivering additional branding and market value – just like placing the REALTOR® logo on your business cards or wearing the REALTOR® pin.
- Immediately identifies REALTOR® membership, and differentiates REALTORS® from other nonmember professionals.
- Establish a branded destination for consumers to ensure they’re dealing with a REALTOR®.
- Builds a TLD that establishes .REALTOR as a trusted source when searching for real estate information online.
- Communicates the positive attributes of trust, professionalism and community to consumers by its use of the REALTOR® name.
- The Internet is evolving and NAR has proactively positioned REALTORS® to be at the forefront of this change.
- Positions REALTORS® with a competitive edge in the online real estate space by enabling the opportunity for future innovation, for example, a .REALTOR search engine, making it easier for consumers to locate REALTORS® and real estate services.
- Establishes rules and standards of use that differentiate the .REALTOR domain from all other domains.
- Search engines like Google are focused on delivering relevant results. The .REALTOR domain tells search engines what kind of content to expect on a website, making it more likely to appear in search results when a consumer is searching for the term “REALTOR®”.
- Includes an optional FREE profile website for U.S. members. An example can be found here.
REALTOR domains will launch in phases, with Phase I open to members on October 23, 2014 at 11 am EDT followed by subsequent phases open to firms/offices, Boards and Associations, and REALTOR® owned MLSs. .REALTOR domains will be available during each phase on a first-come, first-served basis. The latest news and information can be found at www.about.REALTOR.
- REALTOR® members (agents and brokers) including International REALTOR® Members and members of the Canadian Real Estate Association (CREA)
- REALTOR® Firms/Offices
- State and local REALTOR® Boards and Associations
- REALTOR® owned Multiple Listing Services (MLSs)
- NAR affiliated institutes; societies and councils
- Other NAR business partners
Registration of .REALTOR domains is subject to the .REALTOR licensing agreement for usage of .REALTOR domains.
The first 500,000 NAR and 10,000 CREA members registering a .REALTOR domain will receive their first domain FREE for one year. .REALTOR domains will otherwise start at $39.95 per year with discounts available for additional domains and years. Further pricing information can be found in the Pricing section.
Please note that discounts apply only to .REALTOR domains purchased in the same transaction.
If a domain you want is available, you can register as many as you like during or after the October 23, 2014 at 11 am EDT launch.
The same rules that apply to members’ use of the REALTOR® marks currently will apply to .REALTOR domains. Descriptive and generic terms, including geographic terms, may not be used adjacent to the .REALTOR TLD. The .REALTOR domain must feature the registrant’s first, last, or complete name immediately preceding the .REALTOR TLD.
The following are examples of proper .REALTOR domains for Jane Smith, REALTOR®:
The following are examples of improper .REALTOR domains:
Please visit the Guidelines and Usage section for more ideas.
Members may use .REALTOR domain names only while their NAR or CREA membership is in good standing.
Real Estate Domains LLC (RED) is the registrant of all .REALTOR domains. The .REALTOR licensing agreement will explain in detail what will happen to .REALTOR domains in the event the licensee’s membership is no longer in good standing as a REALTOR®.
An optional FREE website will be available for U.S. members. Realtor.com® and Move support the .REALTOR effort for our industry and have developed a FREE optional profile website that will include a member’s listings, social media integration and other exciting features. An example can be found here.
Members are also welcome to design their own .REALTOR website.
No. Members may continue using their current domain names for as long as they wish. Members may also wish to redirect their current domain names to their new .REALTOR website; however, such redirecting is not required.
No. .REALTOR domains are only available for registration through NAR.
Various domain registrars such as GoDaddy are promoting preregistration for new TLDs, which may be available soon. These domain registrars are not authorized and will be unable to issue .REALTOR domain names.
NAR and CREA members should not preregister or pay money to other registrars for a .REALTOR top-level domain (TLD). Only NAR will offer and oversee .REALTOR domains, and only REALTORS® are eligible for .REALTOR domains. Membership will be verified via NRDS or NAF ID.
You may have also heard about a company promoting use of the top-level “country code” domain .RE as a place to distinguish real estate professionals. Be aware that neither this company, nor the .RE top-level domain, is affiliated in any way with NAR.
Firms/Offices, Boards, Association and REALTOR® owned MLSs
Yes. The designated REALTOR® for an office will be able to register a domain for the firm/office when they become available. Registration of firm/office domains may only be made by the broker of record and must match their firm/office name in NRDS for NAR or NAF for CREA members. Other legal or dba names are not permitted. The business rules for naming conventions provide additional details and can be found here.
The .REALTOR domains will be released in phases, with Phase I open to members and subsequent phases open to firms/offices, Boards, Associations, and REALTOR® owned MLSs. We expect the first phase to launch on October 23, 2014 at 11 am EDT. Sign-up for our e-newsletter at www.about.REALTOR to receive the latest news and information on the .REALTOR domain.
Yes, Boards, Associations and REALTOR® Owned MLSs will have an opportunity to register .REALTOR domain name(s). The .REALTOR domains will be released in phases, with Phase I open to members and subsequent phases open to firms/offices, Boards, Associations and REALTOR® owned MLSs. We expect the first phase to launch on October 23, 2014 at 11 am EDT. Sign up for our
e-newsletter at www.about.REALTOR to receive the latest news and information on the. REALTOR domain.
Visit our Association section for marketing materials and for the Association .REALTOR Marketing Program to help promote .REALTOR to your members. In recognition of your partnership and participation in promoting the .REALTOR domain to your members, your organization can receive a FREE .REALTOR domain for up to five years.
The priority registration list for .REALTOR domains ended Q1 2014 for members of NAR and CREA. Members who signed up for the priority registration list will have the opportunity to register .REALTOR domains during a 72-hour period prior to general release on October 23, 2014 at 11 am EDT.
Members on the priority registration list only provided first and last name with an email address so they can be contacted when domain registration begins. They did not preregister specific domain names. NAR and CREA did not offer priority registration to firms/offices, Boards, Associations or REALTOR® owned MLSs.
When members joined the priority registration list, they submitted their first and last name and email address, receiving two verifications of their participation:
1) On-screen “Thank You” acknowledgement that the submission was received and
2) Auto response email from the following email address:
From: .Realtor SignUp [mailto:email@example.com]
Subject: .REALTOR Domain Priority Registration sign-up acknowledgment
If you did not receive a confirmation email, please check your spam or junk folder and add this sender to your safe contacts list. NAR will use this email address to send additional communications to members on the priority list. Please note replies to “firstname.lastname@example.org” are not monitored. Inquiries about the priority registration list may be directed to questions@signupfordotREALTOR.com.
NAR began sending periodic .REALTOR updates to members on the priority registration list the first week in April. Additional updates on the registration process will be sent to members on the priority registration list as they become available. Sign up for our e-newsletter at www.about.REALTOR to receive the latest news and information on the .REALTOR domain.
Although the priority registration list is closed, all members still have an opportunity to register .REALTOR domain name(s) at general release on October 23, 2014 at 11 am EDT. Moreover, the first 500,000 NAR and 10,000 CREA members to register a .REALTOR domain consisting of his/her name will receive one FREE .REALTOR domain for one year.
Sign up for our e-newsletter at www.about.REALTOR to receive the latest news and information on the .REALTOR domain.
Geographic and Generic Domains
No. Instead, these .REALTOR domain names will be reserved for future use to benefit the entire industry, such as the Find a REALTOR® directory, or to search listings on realtor.com®, etc. Members, firms/offices and member boards whose names include geographic and/or generic terms in their names may be permitted to use such terms in their domain name, but these requests will require manual review and approval. NAR reserves the right to approve/deny such domain names at its discretion.
Geographic domain names are domain names that refer to a particular location. This may include a place, neighborhood, city, county, state, street address, zip code, area code, or a combination thereof. Members may use geographic terms before their name in a .REALTOR domain and may also be permitted to use a geographic term that is already part of their name.
Example of permitted .REALTOR domain name with geographic term: NewYorkSteve.REALTOR
Example of .REALTOR domain name with geographic term not permitted: NewYork.REALTOR
Visit the Guidelines and Usage section for more ideas.
Generic domain names are domain names comprised solely of a common word or phrase. No one may register and use a generic .REALTOR domain name; however, members may use generic terms before their name in a .REALTOR domain.
Examples of generic .REALTOR domain names, which are not permitted:
Visit the Guidelines and Usage section for more ideas.
Second Generation, Ltd. (Second Gen) is an Embrescia family investment firm headquartered in Cleveland, Ohio, and the owner and registry operator for the top-level domain .jobs, which is sponsored by the Society for Human Resource Management. As an early adopter, NAR partnered and worked closely with Second Gen for over eight years, throughout the gTLD application, review and development process to bring the .REALTOR solution to the real estate industry. For over three decades, Second Gen and its affiliates have owned and operated FCC licensed radio and television properties serving markets throughout the United States as well as investing in manufacturing, real estate and medical innovations.
NAR has an exclusive marketing partnership with The Canadian Real Estate Association (CREA), the owner of the REALTOR® mark in Canada. REALTOR® members of CREA will also be able to use the domain.
More on Top-level Domains (TLDs)
The .REALTOR TLD will make it easier for homebuyers, sellers and investors to locate a REALTOR®, the trusted valued source of real estate information, resources and services online.
NAR believes the new .REALTOR domain name will create a more positive experience for consumers who are seeking real estate information and services and want to ensure they are working with a REALTOR®, a real estate professional committed to a strict Code of Ethics. Given the Internet’s convenience and round-the-clock accessibility, REALTORS® know that every year a growing number of consumers turn to and rely on the Internet as a source of information. According to NAR research, nearly nine out of ten recent buyers used the Internet in their home search process.
NAR, through Real Estate Domains LLC (RED), applied to ICANN for the .REALTOR TLD.
RED was created for the sole purpose of operating the .REALTOR TLD.
ICANN is the Internet Corporation for Assigned Names and Numbers (ICANN). They were established in 1998 for the purpose of coordinating the Internet’s unique identifiers around the world. They develop policies dedicated to keeping the Internet secure, stable and interoperable.
In early 2011, ICANN approved an expansion of the number of generic TLDs, which included allowing companies and organizations to create domains for their brands. NAR has been following this initiative since ICANN first began considering the introduction of a new round of gTLDs in 2006.
A top-level domain (TLD) is the portion of the domain name that appears to the right of the “dot” and is no longer limited to three characters. Every domain name must end with a TLD. There were two types of TLDs: generic top-level domains (gTLDs) like .net or .com. and country code top-level domains (ccTLDs) like .uk or .cn. Each TLD is operated by a registry, which is responsible for technically supporting the TLD and developing policies for the maintenance and allocation of the TLD.
No. Individuals and organizations can register and use second-level and sometimes third-level domains through the various registrars available to the public. The application for a new gTLD is not for a domain name but rather the opportunity to create and operate a registry for the new gTLD, and accept the responsibility for operating a significant piece of the Internet’s infrastructure. .REALTOR will have its own registrar where members of NAR and CREA can manage and register new .REALTOR domain names.
A second-level domain is the part of a domain name or website address that comes before the TLD.
Ex: In janesmith.REALTOR, “janesmith” is the second-level domain and .REALTOR is the TLD.
A third-level domain name is the part of a domain name or website address that comes before the second-level domain name. Third-level domains are also called “sub-domains” as they sometimes refer to specific sections or pages of a website.
Ex: In offices.janesmith.REALTOR, “offices” is the third-level domain, “janesmith” is the second-level domain, and .REALTOR is the TLD.